As a new semester begins, I have a new wave of startups looking for guidance in many aspects of business model formation, strategic planning, and project execution. However, one area that causes founders a lot of anxiety is their venture's naming. The challenges typically fall into two categories; either the founder can't come up with … Continue reading Intellectual Property | Trademark Strategy for Startups
In this final post on the IDEO Shopping Cart Video, I will explore the firm's depiction of its corporate culture. Creating a culture that breeds innovation is a significant theme of the video, and there are many prescriptions regarding specific corporate policies and practices. Finally, I will explore which of these practices hold up in … Continue reading IDEO “Shopping Cart” Video (Pt.3): On Culture
In an earlier post, I outlined some of the fundamental aspects of design thinking and how it supported the new venture realization process. For the following three articles, I want to look at the famous (and possibly infamous) IDEO Shopping Cart design video to answer one question - Are the lessons derived from this archival document … Continue reading IDEO “Shopping Cart” Video (Pt.1): On Diversity
A few weeks ago, the director of the Columbia Business School's Lang Center for Entrepreneurship mentioned to me that the most asked question by our MBA students is the following: When is the right time to bring on a tech co-founder? So let me outline a few considerations as a response to this question. As … Continue reading Is it Time for a Tech Co-Founder?