Module 5: Your Product

As an applied psychologist and entrepreneurship educator, I aim to apply behavioral science research and knowledge to the venture realization process. In particular, I'm interested in how creativity and innovation can be better understood and supported through the lens of behavioral science. Behavioral science is a valuable tool for anyone involved in venture realization, especially … Continue reading Leveraging Behavioral Science to Drive Early Product Design

In our last post, I started a series exploring the validity and applicability of IDEO's shopping cart design video in 2022. I have been showing this video on and off since its initial production in 1999. Unfortunately, some of the content has not aged well, particularly its depiction of diversity. The last post offered a considered … Continue reading IDEO “Shopping Cart” Video (Pt.2): The Deep Dive

In the last post, I explained some initial thoughts on designing and testing early solutions with your target customer. As mentioned, I see the initial solution design as a continuation of early customer engagement. Once you have conducted enough customer interviews to define the problem and consider potential solutions confidently, you can begin early-stage product … Continue reading Early Solution Design and Testing (Part Two)

For the next couple of posts, I will discuss ways to approach early product design and testing within the startup context. Let me say up front that many of the practices and tools highlighted can be applied in multiple settings, from early ventures to large corporations across many product categories, and applied to B2C, B2B, … Continue reading Early Solution Design and Testing (Part One)