In our last post, I started a series exploring the validity and applicability of IDEO's shopping cart design video in 2022. I have been showing this video on and off since its initial production in 1999. Unfortunately, some of the content has not aged well, particularly its depiction of diversity. The last post offered a considered … Continue reading IDEO “Shopping Cart” Video (Pt.2): The Deep Dive
IDEO “Shopping Cart” Video (Pt.2): The Deep Dive
