Module 5: Your Product

Introduction In today's fast-paced and highly competitive business landscape, a product's success heavily relies on customer engagement. As startups and established companies strive to create products that captivate and retain customers, measuring and analyzing product engagement metrics has become crucial to product development. This practice, particularly during the early stages of design and testing, can … Continue reading Leveraging Behavioral Science to Optimize Product Engagement Metrics

Introduction Entrepreneurial innovation has the potential to drive transformative progress, but ventures often need help to create solutions that resonate with users and motivate sustained engagement. While financial and market factors are critical, a venture's ultimate success frequently hinges on its ability to shape customer behaviors. It is essential to account for the complex ways … Continue reading Behavioral Science: The Missing Ingredient in Your Startup’s Innovation Strategy

Introduction This article delves into the strategies and approaches for early product design, testing, and management within the startup context. While the focus is on startups, many practices and tools highlighted can apply across contexts, from small ventures to large corporations. The critical emphasis is customer engagement and establishing long-term relationships with early adopters. By … Continue reading From MVP to Scalable Product: A Tactical Guide for Development, Validation, and Growth

As an applied psychologist and entrepreneurship educator, I aim to apply behavioral science research and knowledge to the venture realization process. In particular, I'm interested in how creativity and innovation can be better understood and supported through the lens of behavioral science. Behavioral science is a valuable tool for anyone involved in venture realization, especially … Continue reading Leveraging Behavioral Science to Drive Early Product Design

In the last post, I explained some initial thoughts on designing and testing early solutions with your target customer. As mentioned, I see the initial solution design as a continuation of early customer engagement. Once you have conducted enough customer interviews to define the problem and consider potential solutions confidently, you can begin early-stage product … Continue reading Early Solution Design and Testing (Part Two)

For the next couple of posts, I will discuss ways to approach early product design and testing within the startup context. Let me say up front that many of the practices and tools highlighted can be applied in multiple settings, from early ventures to large corporations across many product categories, and applied to B2C, B2B, … Continue reading Early Solution Design and Testing (Part One)