The Pre-Launch Metrics Imperative: How Early Data Powers Startup Success and Reduces Risk

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Introduction Measuring and monitoring startup performance is universally acknowledged as a critical success factor for new ventures. However, while guidance abounds on metrics to track post-launch, there is far less focus on pre-launch metrics. Establishing a metrics-driven culture during the early stages sends a strong signal that data and analytics will drive decisions in your … Continue reading The Pre-Launch Metrics Imperative: How Early Data Powers Startup Success and Reduces Risk

Cognitive-Behavioral Design Strategies: Unraveling Customer Psychology to Foster Meaningful Change

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Introduction Understanding customer behavior is the fundamental element that holds new ventures and product innovations together. Entrepreneurs risk developing solutions that miss the mark without comprehending what customers aim to accomplish and identifying critical behaviors to achieve those goals. Customer behavior is the thread that weaves through opportunity framing, discovery, and design. By aligning solutions … Continue reading Cognitive-Behavioral Design Strategies: Unraveling Customer Psychology to Foster Meaningful Change

Essential Steps for B2B Customer Discovery: Building Sustainable Business Relations

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Introduction Establishing and nurturing strong business relationships is crucial for the long-term success of any B2B company. Customer discovery is vital in this process, helping you understand your target market, identify key decision-makers, and develop meaningful connections. In this blog post, I outline the essential steps for B2B customer discovery that can pave the way … Continue reading Essential Steps for B2B Customer Discovery: Building Sustainable Business Relations

Understanding Early Customer Metrics to Drive Startup Success

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Introduction With the dynamic nature of startups, understanding your customers and their needs is paramount to success. This situation is particularly true during the early stages of a startup or product launch, where gathering and analyzing customer metrics becomes essential. Early customer metrics provide invaluable insights to guide strategic decisions, optimize marketing efforts, and drive … Continue reading Understanding Early Customer Metrics to Drive Startup Success

Journey into the Customer’s Mind: Using Experience Maps for Behavioral Insight

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Introduction In the past, I highlighted the role that design thinking plays in problem identification and solution design. Within the design thinking approach, several tools and practices are helpful to entrepreneurs as they seek an optimal solution for customers. These tools support the development, articulation, and documentation of your early assumptions about the customer's experience … Continue reading Journey into the Customer’s Mind: Using Experience Maps for Behavioral Insight

New Venture Realization Roadmap: Fresh Perspectives & Insights

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In this post, I want to update our readers and subscribers on the ever-evolving process of new venture realization. My focus continues to evolve over the years to encompass new theories and practices regarding the creation and growth of new ventures. I engage with approximately 300 founders each year as a professor and mentor. In … Continue reading New Venture Realization Roadmap: Fresh Perspectives & Insights

The Behavioral Thread: Navigating the Path from Discovery to Design

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Understanding customer behavior is crucial when embarking on a new venture or developing a new product. It serves as the fundamental element that holds your business model together. Neglecting the time and effort required to comprehend your customers' objectives and the behaviors necessary to achieve those goals can jeopardize the success of your venture. In … Continue reading The Behavioral Thread: Navigating the Path from Discovery to Design

Navigating Government Support Programs for Startups

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Starting a business is a challenging but rewarding endeavor. Entrepreneurs must put in much effort, hard work, and dedication to make their venture successful. One of the entrepreneurs' most significant challenges is finding the necessary business funding. While several funding sources are available to startups, it is crucial to identify the most suitable option for … Continue reading Navigating Government Support Programs for Startups

Leveraging Behavioral Science to Drive Early Product Design

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As an applied psychologist and entrepreneurship educator, I aim to apply behavioral science research and knowledge to the venture realization process. In particular, I'm interested in how creativity and innovation can be better understood and supported through the lens of behavioral science. Behavioral science is a valuable tool for anyone involved in venture realization, especially … Continue reading Leveraging Behavioral Science to Drive Early Product Design

Innovation at the Intersection: Startup-Corporate Partnerships

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Innovation is essential for any business that wants to stay competitive and relevant in today's rapidly changing market. However, innovation is challenging, especially for large corporations facing bureaucracy, risk aversion, silos, and inertia. That's why many corporates are looking for ways to collaborate with startups, which are often more agile, creative, and disruptive. A startup … Continue reading Innovation at the Intersection: Startup-Corporate Partnerships